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Magna at the Detroit Auto Show

Tour the Booth


The Power of Magna

Using our unique experience across the entire vehicle and deep product expertise, we’re able to define problems and find the best, most comprehensive solutions to the mobility challenges of today and tomorrow. Combining that with our integrated systems approach and complete vehicle engineering and manufacturing knowledge makes our collective expertise your competitive advantage.

ICON™ Digital Radar

Magna’s ICON™ Radar is an industry-first, digital breakthrough that will be in cars in 2022. It outperforms analog radar at levels never seen before—and helps solve industry level challenges that support a path to autonomous driving.


Utilizing high speed direct transfer technology of mini-LEDs, FlecsForm pushes the boundaries of lighting design. With the ability to place on flexible circuits FlecsForm enables distinct styling in a thinner and more efficient package.

Mezzo™️ Panel

Magna is reimagining the face and functionality of vehicle front ends. The fully integrated Magna Mezzo™️ Panel offers a fresh design canvas for designers and an opportunity for engineers to seamlessly integrate advanced driver assistance system (ADAS) capabilities like radar, cameras and lighting. Active aerodynamic technology can also be added to improve vehicle range while also providing a futuristic look, the possibilities for Magna Mezzo™️ Panel are really endless.

Breakthrough Lighting Featured on Thermoplastic Liftgate

Enhance your vehicle exterior experience with our Breakthrough Lighting effects to achieve a unique brand identity. Through our expertise in materials and processes, we have developed a hidden until lit lighting feature. This application of Breakthrough Lighting demonstrates how lighting advances the communication between the user, the vehicle and its surroundings.

FreeForm™️, Central Seat ECU and Auto Adjustable Bolsters

FreeForm™️ is a revolutionary new seat trim technology that removes barriers with traditional cut & sew seat trim covers. Through this technology, stylists can now create the seat design they envision without today’s existing obstacles. FreeForm™️ makes cleaning the seat a breeze by eliminating crevices and trenches found in ordinary seats.

The Central ECU provides a scalable solution with the capability to incorporate features for all rows of seating and other vehicle controls.

Magna’s Real Time Pressure Sensing technology can measure occupant pressures and adjust bolsters automatically based on pre-determined preferred positions.


Magna’s eBeam is an electric rear axle that drops in place of traditional beam axles found in pickups and light commercial vehicles. It reuses existing suspension and brake systems, preventing expensive restructuring while preserving critical towing or payload capabilities.


The Magna EtelligentForce is an advanced battery-electric 4WD powertrain system for passenger trucks and light commercial vehicles. With a combined 408kW between the rear eBeam and front Mid+ eDrive, an electric locking differential, and front eDrive decoupling, it is designed to work and play, uncompromised.

Join our team

As a mobility technology company and one of the largest automotive suppliers in the world, Magna is looking for you to join our over 161,000 entrepreneurial minded employees. Our mission to use our broad product expertise and full systems approach to create a better world of mobility, responsibly enables us to deliver leading technologies to that move the world forward.

We’ll create the future of mobility, together.

Sustainable Seating

We look at the bigger picture on how our seats affect the environment from start to finish. We are taking initiatives to explore, test and innovate sustainable materials for the future. Our discoveries with plus pads, surface trim, plastics and recycled foam solutions help bring us closer to our mission to create a melt recyclable trim cover. Creating products that support the circular economy is at the center of our strategy.

Sustainable Materials

Today, Magna produces parts with post-consumer recycled plastic waste, and we continue to develop materials that are recyclable, renewable, and even carbon negative. Collaborating with our partners we can turn household waste, including organics from landfills and transform them into plastic pellets. At Magna, we use our world-class design, engineering, and molding expertise to process these sustainable materials. The end result? A thermoplastic automotive part comprised of household waste. Development is underway to meet product requirements!

The Power of Magna

Magna’s Full System Approach Makes Us Your Competitive Advantage

Our holistic approach is your competitive advantage across the complete vehicle and beyond. Through our global networked knowledge and collaborative teamwork, relevant innovations are created. As a system partner, we are the innovation hub with state-of-the-art simultaneous engineering methods and highly automated production processes.

We are prepared to meet new CO2 regulations, to prioritize efficiency and performance for all electrified solutions and help you create the vehicle that meets the needs of tomorrow.


Magna Careers

We understand you need a career as unique as you are. Whether you want to advance your existing expertise or try something different, we are committed to your growth. At Magna, there are no limits.

Magna Corporate Events

Tracy Fuerst
Vice President - Corporate Communications and Media Relations