Welcome to your exclusive source for product insights on Magna's innovations at IAA Munich!

As a global leader in the automotive industry, Magna is at the forefront of technological breakthroughs that are shaping the future of mobility. This year at the IAA, we are excited to showcase our latest products and solutions that continue to set new standards in design, performance, and sustainability.

Here, you'll find detailed information about each of our showcased products - from high-performance electric drivetrains to advanced autonomous driving solutions and beyond. Each product insight is designed to provide a comprehensive understanding of our offerings, their key features, and how they contribute to the future of automotive technology.

Magna Powertrain Capability Demonstrator
SmartBridge™ Software is a functional modular and scalable software platform for high-voltage electrified vehicles like BEV, PHEV, HEV. It delivers Application Software for the software stack of the future Software Defined Vehicle (SDV), thus differentiation features for the OEM. The platform delivers advanced and predictive vehicle functions for energy & motion control independent of the powertrain layout and E/E architecture. SmartBridge™ Software will be delivered as software as a product (SaaP), which offers new platform & partnership opportunities for OEMs.
Ghosted vehicle highlighting SmartBridge software
Magna Battery Enclosures
Magna offers the complete array of battery enclosure production and engineering solutions. Advanced forming and integration projects are underway within Magna, focusing on steep walls and tight corners as well as functional integrations of the complete battery system, eliminating redundancies to allow for greater space optimization.
Magna Automated Driving Systems
Access, awareness, and interaction are all key to building an exceptional driving experience from the moment you approach the vehicle, to the time you reach your destination. We are making the vehicle aware of the driver’s needs and surroundings to making the roads safer by reducing human error.
Magna Mirror Integrated Driver and Occupant Monitoring System
Our Driver Monitoring System utilizes proven camera-based technology that is seamlessly integrated into the interior mirror - which by design provides the best unobstructed view to the driver. The system monitors the drivers head, eye, and body movement to detect distracted behavior, drowsiness, and fatigue.
Magna Mezzo™ Plus Featuring Morphing Surfaces
A seamless large decorative panel on the front of the vehicle. This front panel can integrate sensors, cameras, RADAR and functional lighting. Mezzo Plus presents the perfect canvas to integrate various communications features such as decorative lighting, words or symbols like battery charging status. Morphing surfaces can be harmonized into the surface so the exterior shape can change and adapt to improve efficiency and features.
Magna Breakthrough Lighting and Voice Activation featured on Thermoplastic Tailgate

Breakthrough Lighting: Enhanced vehicle exterior experience with hidden until lit lighting effects that achieve unique brand identity. Breakthrough Lighting demonstrates how lighting advances the communication between the user, vehicle, and its surroundings.

Voice Activation: An activation module with sound processing validated for automotive exterior grade use. This module can be packaged in multiple exterior locations enabling voice commands to activate OEM desired features, including activation of a power tailgate.

Magna Seat of the Future

Magna FreeForm™ trim technology enables stylists to create the designs they envision without today’s existing obstacles. Additionally, the Central Seat ECU provides a scalable solution with the capability to incorporate features for all rows of seating and other vehicle controls. Magna’s Real Time Pressure Sensing technology can measure occupant pressures and adjust bolsters automatically based on pre-determined preferred positions.

Magna One-Stop Shop from Vision to Reality

Our Complete Vehicle One-Stop Shop is an experienced & flexible partner from the first sketch to the start of production. We enable our customers to bring their vision of mobility to the road. Close collaboration of engineering and manufacturing ensures short time-to-market and high product quality.