Better Mobility.
It Matters.

Tech Media Preview Day

Discover how Magna is
pioneering the path for
safer and better mobility.

September 9, 2024
1:00 pm - 4:00 pm
Magna International
750 Tower Drive,
Troy, MI 48098

Media Kit

Below, you'll find access to images, video and technical product information for the technologies showcased today. For additional assets or information, or if you encounter any issues, please contact Stephen Kurily (stephen.kurily@magna.com) or Dave Niemiec (dave.niemiec@magna.com).

Explore some of the latest technologies we'll have onsite.

Driver Assistance
Magna takes a systems level approach to seamlessly integrate ADAS features and functionality into the mobility landscape. As one of the only suppliers to offer an entire suite of ADAS technologies and complete system expertise, we are making vehicles smarter and enhancing road safety.
ADAS & Automated Driving
Magna specializes in providing comprehensive solutions that deliver advanced driver assistance systems (ADAS). Our portfolio is designed to be scalable, creating opportunities for integration and allowing us to supply solutions for every need. We continue to develop market-leading products and systems that deliver enhanced safety and convenience.
Driver Monitoring System
Magna’s state-of-the-art Driver Monitoring System utilizes our industry leading driver-facing camera to actively detect, predict, and reduce distracted driving through customizable alerts and notifications.
Animation of a person driving a vehicle showing driver monitoring system indicating that the driver is focused on driving
Clearview™ Vision System
Designed to make vehicles smarter and safer, ClearView™ enhances visibility by providing an unobstructed rear view from camera’s integrated into the exterior of the vehicle.
Memory Inside Mirror
Interior mirror with an integrated memory actuator providing automatic adjustment and memory positioning capability.
Animation of person sitting behind the steering wheel of a vehicle with an interior mirror with driver memory
Invision™ Adaptive Driving Beam
Adaptive Driving Beam projectors change the forward lighting beam pattern to help create a safer driving environment for both the driver as well as oncoming traffic.
Animation of a car driving on the road at night with headlights on
Eco Innovation
Impact on the environment is redefining the way we think about mobility. We are creating exceptional driving experiences that are kinder to the planet.
eDrive Modules – eDecoupling 

Magna's electromagnetic eDecoupling acts as a standalone or integrated power flow decoupler for EV`s. It improves NVH behavior, reduces drag torque, and increases the range of EVs.

Our EV mechanical modules enhance safety, efficiency, and performance of BEVs and Hybrids and can be combined with Magna's eDrive systems or other systems. These modules are easily customizable to meet specific vehicle requirements.

eDrive Components –
E-motor Stator & Rotor Lamination Core Stacks

Magna offers e-motor cores for electrified powertrains – featuring an advanced dot bonding process, which not only improves power density and weight reduction through higher stacking factor, but also requires lower activation temperature reducing process CO2 footprint.

eDrive Systems –
Latest product release eDS High

With the latest product release, Magna sets new standards for KPIs like efficiency, power-to-weight, torque-to-weight, and torque density. It provides a drop-in solution on the hardware and software level, increased sustainability, and improved system integration. 

Webinar                          Webinar
DHD Duo -
Dedicated Hybrid Drives

The Dedicated Hybrid Drive DHD Duo is a two e-motor suitable for HEV applications, delivering outstanding performance with high drivability and comfort even when driving in congested traffic. DHD Duo is developed in a platform approach, scalable in power and in number of gears to meet B to E vehicle segment requirements.

Image                           Image
DHD Duo - Dedicated Hybrid Drives
EtelligentCommand

The EtelligentCommand is a technology demonstrator vehicle containing the dedicated hybrid drive DHD Plus at the front and the eDrive Mid+ at the rear axle. The system is designed for plug-in hybrid (PHEV) and full hybrid applications (HEV). The EtelligentCommand uses advanced software-based operating strategies, enabling future-oriented functions for uncompromised performance, efficiency, safety, and convenience.

Image                           Image
Rendering of a vehicle with EtelligentCommand technology
UltiMax™ Transfer Case

UltiMax™ by Magna is optimized for the extreme requirements in offroad operation. Thanks for different versions and a variety of possible operational modes, UltiMax™ can effortlessly be adapted to perfectly meet individual vehicle requirements. UltiMax™ is available as a two-speed part time, full time, or active transfer case. The deep low ration enables the operation in extreme offroad terrain or the pulling of heavy loads with best drivability under severe conditions. What makes UltiMax™ unique is the optionally available shift on the move functionality, which allows to switch between high and low ranges while driving.

Transfer Case
Sustainable Seating Materials -
EcoSphere™
Our seats enable a cleaner mobility, utilizing our EcoSphere™ product family made up of; foam, trim foundation, face goods and structures. The centre of our vision is the circular economy, based on reuse and regeneration of materials.
Images                          Image
Diagram of Circular Economy
Battery Enclosures
Magna offers the complete array of battery enclosure production and engineering solutions. Advanced forming and integration projects are underway which focus on improving design efficiency and optimizing space.
Sustainable Door Carrier
Magna's next generation door carrier offers 70-90% sustainable material with up to a 40% weight savings.
Ghosted vehicle showing the mechanics of the Sustainable Door Carrier
Laser Cut & Weld Blanks
Magna's Laser Cut & Weld Blanking process combines state of the art laser cutting and welding in one fixture to allow for the combination of multi-gauge and multi-material components with improved weld gaps and quality.
Image                          Storyboard
Laser Cut & Weld Blank - car body
Distinction & Experience

Whatever you can imagine, we can create. Our innovative technologies and design expertise help partners service their customers, build their brand, and elevate the consumer experience.

Our products redefine the very concept of design and end consumer experience.

SmartAccess™
SmartAccess™ is a system platform that enables consumers unique vehicle access experiences. Through our building block approach SmartAccess™ allows our customers to build their ideal vehicle access offering. ​
Rendering of vehicle with front and rear doors opening without separation
FlecsForm™
Styling freedom like never before. See how Flecsform™ offers a thinner and more efficient lighting package.
Hand holding a piece of FlecsForm material
Breakthrough Lighting

Breakthrough Lighting allows for complete brand distinction and advances the communication between the user, vehicle and its surroundings.

First-to-market design innovation that enables transmissible light through polycarbonate and recycled thermoplastic.

Reconfigurable Seating
From carrying cargo to a long car ride to ride sharing – we have reconfigurable solutions that are reshaping the future of the vehicle cabin. The vehicle cabin can easily reconfigure to different “modes” utilizing our three technologies, power long rails, stadium swivel mechanism and IP nesting.
Images                          Video
Reconfigurable Seats on a track
Cell to Seat System
Harnessing the Power of Magna, our Cell to Seat System features reconfigurable seats on long rails integrated directly into the battery enclosure. Leveraging our deep systems knowledge, our technology integrates components to eliminate redundancies in the design and improve leak tightness, design flexibility, and weight reductions.
Images                          Animation
Universal Adaptor
Magna's Universal Adaptor provides consumers a robust accessory mounting functionality to the seat back for items such as tablets, phones (and associated charging modules), makeup mirrors and more. This technology leverages a clever magnetic closure design and enhances the passenger experience in rear rows.
Images                          Video
Rendering of two vehicle seats with an iPad attached to the back of one of the seats
Integrated Power Latch
Magna's Integrated Power Latch is cleverly designed with best-in-class function, noise and speed. Designed for both single and two-position functionality, this high back latch allows for convenient integration with one-touch-fold features.
Images                          Video
Integrated Power Latch
Complete Vehicle Solutions

From Vision to Reality.

Our deep product knowledge and complete vehicle expertise enables us to find the best, most comprehensive solutions to tomorrow’s mobility challenges.

Complete Vehicle Engineering

Magna offers comprehensive turnkey development services from concept phase to product launch. Our portfolio covers all areas of engineering services, ranging from concept development to serial development to production launch. With years of experience in complete vehicle development and a validated engineering process, Magna has become the preferred engineering service provider for customers worldwide. Our proven simulation methods and efficient development processes enable us to reduce time-to-market and costs, giving our customers a competitive edge.

People in a meeting room and looking a vehicle on a screen and discussing design
Complete Vehicle Manufacturing

Our production network spans across the globe, allowing our customer to scale and adapt to local markets. One of our key strengths is our proficiency in electrification and electromobility. We are proud to be the first contract manufacturer able to produce complete vehicles with both conventional and electric powertrains on the same production line. Our manufacturing plants offer production flexibility, allowing for multi-platform and multi-OEM approaches to support economically viable projects.

Cars moving along an assembly line
Media Contacts

Dave Niemiec
Director Corporate External Communications
dave.niemiec@magna.com
+248 422 4850

Stephen Kurily
External Communications & PR Manager
stephen.kurily@magna.com 
+248 734 8370