Utilizing UI/UX Simulation to Streamline Development
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The end customer’s opinion of any product is
mainly shaped by the way they experience and interact with it. In modern
vehicles, the infotainment screens are important objects for user interaction. This is
why the aspects of user interface and user experience are immensely important
to any high-quality product and brand.
Taking a Development Shortcut
At Magna, the UI/UX department can optimize the development process by simulating feature interactions in various ways, starting as early as the concept phase of a project. The process is accessible to all stakeholders and applicable to all UI/UX related projects. Through extensive experience working with both new entrants and traditional OEMs, Magna leverages diverse insights and methodologies to create state-of-the-art user experiences.
After establishing the overall display and interaction strategy, along with the available features, the team goes beyond standard UI/UX development services, delivering a comprehensive and refined specification book. Depending on the maturity of the specification process, the user experience can be evaluated through multiple methods, tailored to the customers development stages. This allows for user feedback before reaching the component or implementation stage of validation while setting a standard for user-friendly, immersive, and intuitive high-tech interfaces. Magna's UI/UX team finalizes the aligned and evaluated concept, approves it for implementation in the system and components, and proceeds with further validation.
This approach (illustrated in the model bellow) is unique to Magna's UI/UX development process and helps save both time and costs.

With our UI/UX capabilities, we support our customers in turning their ideas into reality. We use various tools and unique innovations to facilitate and streamline the development of user interaction features. These features can be tested in increasingly realistic situations, even from an early stage and pre-prototype, depending on the product's maturity. Download our whitepaper now and learn more!
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