News Release - Magna Receives Ford World Excellence Award
Trailer back-up assist technology featured on Ford F-150
"Ford's World Excellence Awards allow us to recognize suppliers who demonstrate a strong commitment to quality, performance and teamwork," said
Magna's automated trailer backup assist system allows a driver to safely back-up a trailer by steering the trailer using a control knob while the truck steers its own wheels.
Ford's system is enabled by Magna's rear view camera, which measures the angle between truck and trailer, as well as Magna's image processing algorithm, which calculates trailer angle by detecting target decals on the trailer. The system was also a recipient of the CES 2016 Innovation Award for its outstanding performance in the Vehicle Intelligence category.
"This award is further recognition of the innovative technologies that we bring to market as a global leader in vision-based ADAS systems. Our trailer backup assist system demonstrates how we are applying smart technology – providing drivers and vehicles with information they need, when they need it. We are honored that Ford, a longtime customer of ours, has given us this award," said
We are a leading global automotive supplier with 306 manufacturing operations and 92 product development, engineering and sales centres in 29 countries. We have over 147,000 employees focused on delivering superior value to our customers through innovative products and processes, and World Class Manufacturing. These figures include manufacturing operations, product development, engineering and sales centres and employees in equity accounted operations. Our product capabilities include producing body, chassis, exterior, seating, powertrain, electronic, vision, closure and roof systems and modules, as well as complete vehicle engineering and contract manufacturing. Our common shares trade on the
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Tracy Fuerst, Director, Corporate Communications & Media Relations, (248) 631-5396, firstname.lastname@example.org