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Magna Driver Monitoring System: A Solution to Help Reduce Distracted Driving

The problem of driver distraction came into sharp focus for me several years ago when I bought a Harley-Davidson motorcycle. Every time I rode it, I had a heightened sense of awareness of danger, as drivers on cellphones drifted into my lane or cut me off. I ended up selling the motorcycle a short time later.

I’m grateful to be working with a team of Magna innovators to help solve the problem of distracted driving, and we now have a fully integrated, market-ready solution with our Driver Monitoring System.

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The system is a natural extension of our industry leadership in ADAS camera and interior mirror technology. It brings Magna products together to provide state-of-the-art driver monitoring in a systems-level approach that’s unique in the mobility landscape.

The camera-based technology is self-contained in the vehicle’s interior mirror, the ideal location to provide a perspective of the driver and the cabin. The system monitors the driver’s head, eye and body movement to detect distracted behavior, drowsiness and fatigue.

If it senses a problem, the driver is alerted through customizable audible or visual notifications. But the technology allows for normal driving behavior, such as looking at the vehicle’s side mirrors. The system also features in-cabin passenger detection for increased safety and is scalable to include features such as child presence detection, seat belt detection and identifying specific individuals to enable user preference memory settings.

Our driver monitoring technology can easily be integrated with an interior mirror or other vehicle structures utilizing a camera along with an electronic control unit or domain controller solution, based on the varying needs of our customers.

Some countries are even beginning to require this kind of technology. Magna’s Driver Monitoring System meets European regulations for drowsiness and attention detection that will go into effect in July 2022, and distraction recognition and prevention rules set for July 2024. We expect this trend to continue, and we’re ready to meet new requirements.

Combining our expertise in mirrors, cameras, electronics and software, Magna can certainly help to reduce distracted driving, and ultimately save lives. If enough vehicles are equipped with this technology, it may even convince me to jump back on a motorcycle.

Jim Quesenberry

Peter Spencley

Magna Mirrors is a recognized global leader in the innovation and production of full mirror systems. Our expertise lies in product creation, design, engineering, testing, validation and manufacturing of interior mirrors, exterior mirrors, actuators and door handles.

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